GENERAL
At Zilo Tech Innovation Private Limited, we hold the privacy of our users ("you," "your," or "yourself") in high regard. To learn more about our Privacy Statement, please read on. By using or visiting the trendsmaster website and its domain, including any linked pages, features, content, mobile applications, and any other services we provide in connection with them (collectively referred to as the "Website"), you are indicating your consent to the practices and policies outlined in this Privacy Statement. Your consent also extends to the collection, usage, and disclosure of your information as described herein. Any terms in this Privacy Statement written with initial capital letters carry the same meaning as defined in our Terms of Service.
INFORMATION WE COLLECT
On our fashion website, we gather various types of personal information to enrich your shopping experience. These categories encompass:
1. Account Information: Upon signing up, we collect details such as your name, email address, phone number, and shipping address.
2. Order Information: When you make a purchase, we gather data about your order, including selected items, payment details, and delivery information.
3. Browsing and Usage Data: We monitor your activities on our website, tracking the pages you visit, products you view, and the search terms you employ.
4. Device Information: We gather information about the device you use to access our website, including your IP address, browser type, operating system, and device identifiers.
METHODS OF COLLECTION PURPOSE OF DATA USE
1. Direct Input via Website Forms: You actively provide information by completing forms on our website, whether it's during account creation or when placing an order, ensuring seamless interaction and transaction processes.
2. Utilization of Cookies and Similar Technologies: Employing cookies and tracking technologies, we analyze your browsing behavior on our website, enabling us to enhance user experience and tailor our services to your preferences effectively.
3. Integration of Third-Party Services: We integrate third-party services like social media logins or payment processors, facilitating convenience and efficiency, while these services may also collect information about you in accordance with their respective privacy policies.
4. Automatic Transmission of Device Information: Your device automatically shares information upon accessing our website, including your IP address and device identifiers, assisting us in ensuring security measures and optimizing site performance for improved user experience.
PURPOSE OF DATA USE
1. Order Management and Timely Delivery: We employ gathered data to efficiently process orders, manage payments securely, and ensure timely delivery, prioritizing seamless transactions and customer satisfaction throughout the purchasing process.
2. Responsive Customer Support: Your information aids us in promptly addressing inquiries, providing robust support, and swiftly resolving any encountered issues, fostering a positive and supportive user experience.
3. Personalized Website Engagement: Utilizing insights derived from collected data, we tailor your website experience by suggesting products aligned with your interests, enhancing user engagement and satisfaction during your browsing journey.
4. Continuous Website Improvement: Through comprehensive analysis of user behavior, we enhance our website and services, pinpointing areas for refinement and implementing enhancements to optimize user experience and functionality continually.
5. Targeted Marketing Initiatives: Leveraging your information, we craft targeted marketing strategies, including personalized emails and tailored advertisements, to deliver relevant content and promotions tailored to your preferences and interests.
6. Compliance with Regulatory Standards: Your information enables us to adhere to pertinent laws and regulations, ensuring legal compliance and upholding ethical standards across all facets of our operations and user interactions.
DATA SHARING
Protecting your privacy is paramount to us, and we uphold transparency in our data-sharing practices. We collaborate with trusted third-party service providers to manage our website effectively, facilitate order fulfillment, process payments securely, ensure timely deliveries, provide dedicated customer support, and execute targeted marketing endeavors.
These reputable partners are contractually obligated to safeguard your personal information and employ it exclusively for the specific purposes outlined by us. With stringent contractual agreements in place, you can have confidence that your data is handled with care and integrity throughout its transmission and utilization by our trusted partners. We prioritize your trust and strive to maintain the highest standards of data protection and confidentiality in all our interactions and collaborations.
LEGAL DISCLOSURE
Under certain circumstances, we may divulge your personal information without prior consent, as dictated by law or deemed necessary to:
1. Adhere to Legal Obligations: This includes complying with court orders or subpoenas, where disclosure is mandated by legal requirements.
2. Ensure Rights and Safety: Information may be disclosed to protect the rights, property, or safety of our company, employees, users, or others, particularly in situations where imminent harm or threat is identified.
3. Combat Fraud and Illicit Activity: Disclosure may be necessary to prevent or address instances of fraud, payment fraud, or identity theft, safeguarding the integrity of our services and user interactions.
Regarding Business Transfers:
In the event of business transactions such as mergers, acquisitions, or asset sales, your personal information may be among the transferred assets. We are committed to notifying you of any alterations in ownership or control of your personal information, maintaining transparency and accountability throughout such transitions.
AGGREGATE AND DE-IDENTIFIED DATA
For research or analytical purposes, we may share non-identifiable, aggregated data with third parties. This data, devoid of personally identifiable information, undergoes careful aggregation and anonymization processes to ensure your identity remains protected. By excluding personal identifiers, this data cannot be used to trace back to individual users. This sharing facilitates valuable insights and analysis without compromising your privacy. Rest assured, your anonymity and confidentiality are preserved as we collaborate with third parties to derive meaningful research findings and enhance the quality of our services.
USER CHOICE AND CONTROL
You maintain control over the sharing of your information through the following means:
Managing Marketing Communications: Opt-out of receiving promotional emails from us by clicking the "unsubscribe" link provided in any email communication, or alternatively, contacting us directly to update your preferences. This empowers you to tailor your inbox content to align with your preferences and interests.
Controlling Cookies and Tracking: Exercise control over the utilization of cookies on your browser by adjusting your browser settings accordingly. This allows you to manage the collection of data regarding your browsing activity, granting you the ability to customize your online experience and privacy preferences. By taking charge of cookie settings, you can enhance your privacy and security while navigating our website, ensuring that your online interactions align with your preferences and priorities.
SECURITY & HOW WE SAFEGUARD YOUR DATA
Ensuring the security of your personal information is of utmost importance to us, and we have implemented several measures to achieve this:
Encryption:
We utilize industry-standard encryption technologies to protect your data both during transmission and while it's stored, ensuring that it remains secure and inaccessible to unauthorized parties.
Secure Servers:
Your data is stored on secure servers with restricted access, bolstered by firewalls and other security measures. This setup ensures that only authorized personnel can access your information, minimizing the risk of unauthorized access.
Employee Training:
Our team undergoes comprehensive training in data privacy and security best practices to ensure they are well-prepared to handle and safeguard your information effectively.
Regular Testing:
We conduct regular security assessments and penetration testing to proactively identify and address potential vulnerabilities. This continuous monitoring and improvement process strengthens our security infrastructure, enhancing protection against potential threats.
DATA RETENTION
We retain your personal information for the duration required as per the guidelines outlined in this Policy, unless a longer retention period is mandated by applicable law. Following this stipulated timeframe, we undertake the secure deletion or anonymization of your data, adhering strictly to our meticulously formulated data retention policy.
Our commitment is to uphold the principle of minimizing data retention to the necessary duration for fulfilling the purposes outlined in this Policy. By doing so, we ensure that your information is not retained longer than required, thereby safeguarding your privacy and minimizing the risk of unauthorized access or misuse.
Through the implementation of our robust data retention policy, we prioritize the responsible management of your personal data, maintaining transparency and accountability in our practices. You can trust that we handle your information with the utmost care and integrity, ensuring compliance with legal obligations and upholding the highest standards of data protection.
CHILDREN’S PRIVACY
Our services are designed for individuals who are at least 18 years old. We do not knowingly gather or request personal information from children under this age. Should we discover inadvertently collected personal information from a child below the specified age, we promptly take steps to remove that data from our records.
CONTACT US
If you have any questions, concerns, or inquiries about our Privacy Policy or how we handle your personal information, please don't hesitate to reach out to us using the contact information provided below: